(INVOLVEMENT)
Project pitch, brief and direction development, creative direction and full cycle production, casting, expedition organisation, art-dep production, photography, motion assets, post production.
(CREATIVE BRIEF)
An editorial project as a reflection on behavior within the world of struggle, exploration of unity and perseverance against an overwhelming force, nature of connection, conflict and change, featuring J.L-A.L FW25 collection and Slam Jam x Vibram footwear. Drawing inspiration from 'The Colour of Pomegranates' and works of Pirosmani, we aimed to experiment with the boundaries of harmony and symmetry — resulting work is an attempt to find the edge between the real and the surreal, to discover beauty in the touchpoint between these two worlds.
(CREDITS)
Creative director/Creative producer/Photographer: Ivan Dzhatiev
Executive Producer: Lena Gerulaitis
DOP: Arseniy Ponomarenko
Director: Aleksandr Makarov
Art director/Stylist: Anastasiia Skudar
Co-Producer: Spencer Morris
Photo assistant: Katerina Kotomina
Photo assistant: Philip Dolidze
Gaffer: Vitaly Yarkin
Spark: Irakly Vasilkovskii
Spark: Artemii Tischenkov
1st AC: Egor Podvorniy
Focus puller: Iliya Mayak
Playback tech: Peter Babitsky
Editor: Ayk Mkrtchyan
Colorist: Alexey Mikhalin
Music: Evgeny Selikhov
Cleanup: Leonidze Temuri
Models: Flor & Lavr
Production designer: Alexandra Troitskaya
Art department: Nikita Kozadaev
Style assistant: Elizaveta Raydlin
MUAH: Natalia Czernuski
Set coordinator: Pavel Mukhin
Crafty: Georgii Areshidze
Crafty: Boris Gaisner
Location manager: Lasha
Clothes: _j.l_a.l_ & SlamJam
Co-Production: No Sleep
Special thanks: Denis Shchebenkov